NBC UNIVERSAL

2022 Men’s World Cup

Project

Streaming Platform

Year
2022
Roles
Art Direction
UX Design
Streaming App Design
SYNOPSIS

I've partnered with NBC to improve their tentpole streaming app's user experience, focusing on making it easier to use, enhancing streaming quality, and adding interactive features.

PURPOSE
To ensure a seamless and engaging viewing experience. This includes simplifying navigation, maintaining high-quality streaming, offering interactive features, enabling personalization, and providing real-time updates. Improving accessibility and optimizing monetization opportunities also play a key role. Ultimately, this effort aims to boost user satisfaction, retention, and NBC’s brand reputation as a user-centric streaming provider, benefiting both viewers and the network.
Visual design for the Men's 2022 World Cup features a dynamic composition of soccer players in action, set against a backdrop of iconic Qatar landmarks, symbolizing the host country. The design integrates the tournament's official colors and logo, capturing the excitement and global unity of the event. Bold typography announces the year, emphasizing the event's significance. Visual design for the Women's 2023 World Cup showcases powerful imagery of female soccer players in motion, with the iconic landscapes of Australia and New Zealand, the host countries, in the background. The artwork incorporates vibrant colors and the official logo, reflecting the energy, diversity, and competitive spirit of the tournament. The year 2023 is prominently displayed, highlighting the event's importance in women's sports.
PROJECT SUMMARY

Areas of Impact

01 BRANDING

Incorporating World Cup-themed elements (like team colors, mascots, or symbols) into the design helps to generate excitement and differentiate this event from regular programming.

02 EXPERIENCE

Features like customizable viewing options, game reminders, and tailored content recommendations based on user preferences can significantly enhance the user experience.

03 MOBILE

Considering the mobile context, the design should be mindful of app performance and data consumption, especially for users streaming on the go.

04 OUTREACH

Ensuring the app’s UX is consistent and fully functional across various platforms (like smart TVs, tablets, etc.) broadens the potential aud

05 MESSAGING

Implementing a system for push notifications or in-app messages to alert users about upcoming matches, scores, and special content can keep users engaged and informed.

SKETCHES

Ideas on Paper

Initial sketches were crafted to effectively visualize business and marketing requirements, providing a clear and tangible representation before progressing to the more detailed and resource-intensive high-fidelity designs.

FEATURE PAGE

The New Men’s World Cup Streaming Design

The newly themed design for the 2022 Men’s World Cup on NBC’s tentpole streaming app is a vibrant and immersive user experience, tailored to capture the excitement and global spirit of the tournament.

Visual design for the Men's 2022 World Cup features a dynamic composition of soccer players in action, set against a backdrop of iconic Qatar landmarks, symbolizing the host country. The design integrates the tournament's official colors and logo, capturing the excitement and global unity of the event. Bold typography announces the year, emphasizing the event's significance. Visual design for the Women's 2023 World Cup showcases powerful imagery of female soccer players in motion, with the iconic landscapes of Australia and New Zealand, the host countries, in the background. The artwork incorporates vibrant colors and the official logo, reflecting the energy, diversity, and competitive spirit of the tournament. The year 2023 is prominently displayed, highlighting the event's importance in women's sports.
STREAMING APP DETAILS

Screen Designs

Reflecting the energy of the World Cup, the design incorporates a dynamic and vibrant color scheme. This includes using the tournament’s official colors, as well as team-specific hues for personalization.

Visual design for the Men's 2022 World Cup features a dynamic composition of soccer players in action, set against a backdrop of iconic Qatar landmarks, symbolizing the host country. The design integrates the tournament's official colors and logo, capturing the excitement and global unity of the event. Bold typography announces the year, emphasizing the event's significance. Visual design for the Women's 2023 World Cup showcases powerful imagery of female soccer players in motion, with the iconic landscapes of Australia and New Zealand, the host countries, in the background. The artwork incorporates vibrant colors and the official logo, reflecting the energy, diversity, and competitive spirit of the tournament. The year 2023 is prominently displayed, highlighting the event's importance in women's sports.
Visual design for the Men's 2022 World Cup features a dynamic composition of soccer players in action, set against a backdrop of iconic Qatar landmarks, symbolizing the host country. The design integrates the tournament's official colors and logo, capturing the excitement and global unity of the event. Bold typography announces the year, emphasizing the event's significance. Visual design for the Women's 2023 World Cup showcases powerful imagery of female soccer players in motion, with the iconic landscapes of Australia and New Zealand, the host countries, in the background. The artwork incorporates vibrant colors and the official logo, reflecting the energy, diversity, and competitive spirit of the tournament. The year 2023 is prominently displayed, highlighting the event's importance in women's sports.
Visual design for the Men's 2022 World Cup features a dynamic composition of soccer players in action, set against a backdrop of iconic Qatar landmarks, symbolizing the host country. The design integrates the tournament's official colors and logo, capturing the excitement and global unity of the event. Bold typography announces the year, emphasizing the event's significance. Visual design for the Women's 2023 World Cup showcases powerful imagery of female soccer players in motion, with the iconic landscapes of Australia and New Zealand, the host countries, in the background. The artwork incorporates vibrant colors and the official logo, reflecting the energy, diversity, and competitive spirit of the tournament. The year 2023 is prominently displayed, highlighting the event's importance in women's sports.
Visual design for the Men's 2022 World Cup features a dynamic composition of soccer players in action, set against a backdrop of iconic Qatar landmarks, symbolizing the host country. The design integrates the tournament's official colors and logo, capturing the excitement and global unity of the event. Bold typography announces the year, emphasizing the event's significance. Visual design for the Women's 2023 World Cup showcases powerful imagery of female soccer players in motion, with the iconic landscapes of Australia and New Zealand, the host countries, in the background. The artwork incorporates vibrant colors and the official logo, reflecting the energy, diversity, and competitive spirit of the tournament. The year 2023 is prominently displayed, highlighting the event's importance in women's sports.
Visual design for the Men's 2022 World Cup features a dynamic composition of soccer players in action, set against a backdrop of iconic Qatar landmarks, symbolizing the host country. The design integrates the tournament's official colors and logo, capturing the excitement and global unity of the event. Bold typography announces the year, emphasizing the event's significance. Visual design for the Women's 2023 World Cup showcases powerful imagery of female soccer players in motion, with the iconic landscapes of Australia and New Zealand, the host countries, in the background. The artwork incorporates vibrant colors and the official logo, reflecting the energy, diversity, and competitive spirit of the tournament. The year 2023 is prominently displayed, highlighting the event's importance in women's sports.
Visual design for the Men's 2022 World Cup features a dynamic composition of soccer players in action, set against a backdrop of iconic Qatar landmarks, symbolizing the host country. The design integrates the tournament's official colors and logo, capturing the excitement and global unity of the event. Bold typography announces the year, emphasizing the event's significance. Visual design for the Women's 2023 World Cup showcases powerful imagery of female soccer players in motion, with the iconic landscapes of Australia and New Zealand, the host countries, in the background. The artwork incorporates vibrant colors and the official logo, reflecting the energy, diversity, and competitive spirit of the tournament. The year 2023 is prominently displayed, highlighting the event's importance in women's sports.
Visual design for the Men's 2022 World Cup features a dynamic composition of soccer players in action, set against a backdrop of iconic Qatar landmarks, symbolizing the host country. The design integrates the tournament's official colors and logo, capturing the excitement and global unity of the event. Bold typography announces the year, emphasizing the event's significance. Visual design for the Women's 2023 World Cup showcases powerful imagery of female soccer players in motion, with the iconic landscapes of Australia and New Zealand, the host countries, in the background. The artwork incorporates vibrant colors and the official logo, reflecting the energy, diversity, and competitive spirit of the tournament. The year 2023 is prominently displayed, highlighting the event's importance in women's sports.
Visual design for the Men's 2022 World Cup features a dynamic composition of soccer players in action, set against a backdrop of iconic Qatar landmarks, symbolizing the host country. The design integrates the tournament's official colors and logo, capturing the excitement and global unity of the event. Bold typography announces the year, emphasizing the event's significance. Visual design for the Women's 2023 World Cup showcases powerful imagery of female soccer players in motion, with the iconic landscapes of Australia and New Zealand, the host countries, in the background. The artwork incorporates vibrant colors and the official logo, reflecting the energy, diversity, and competitive spirit of the tournament. The year 2023 is prominently displayed, highlighting the event's importance in women's sports.
Visual design for the Men's 2022 World Cup features a dynamic composition of soccer players in action, set against a backdrop of iconic Qatar landmarks, symbolizing the host country. The design integrates the tournament's official colors and logo, capturing the excitement and global unity of the event. Bold typography announces the year, emphasizing the event's significance. Visual design for the Women's 2023 World Cup showcases powerful imagery of female soccer players in motion, with the iconic landscapes of Australia and New Zealand, the host countries, in the background. The artwork incorporates vibrant colors and the official logo, reflecting the energy, diversity, and competitive spirit of the tournament. The year 2023 is prominently displayed, highlighting the event's importance in women's sports.
Visual design for the Men's 2022 World Cup features a dynamic composition of soccer players in action, set against a backdrop of iconic Qatar landmarks, symbolizing the host country. The design integrates the tournament's official colors and logo, capturing the excitement and global unity of the event. Bold typography announces the year, emphasizing the event's significance. Visual design for the Women's 2023 World Cup showcases powerful imagery of female soccer players in motion, with the iconic landscapes of Australia and New Zealand, the host countries, in the background. The artwork incorporates vibrant colors and the official logo, reflecting the energy, diversity, and competitive spirit of the tournament. The year 2023 is prominently displayed, highlighting the event's importance in women's sports.
Visual design for the Men's 2022 World Cup features a dynamic composition of soccer players in action, set against a backdrop of iconic Qatar landmarks, symbolizing the host country. The design integrates the tournament's official colors and logo, capturing the excitement and global unity of the event. Bold typography announces the year, emphasizing the event's significance. Visual design for the Women's 2023 World Cup showcases powerful imagery of female soccer players in motion, with the iconic landscapes of Australia and New Zealand, the host countries, in the background. The artwork incorporates vibrant colors and the official logo, reflecting the energy, diversity, and competitive spirit of the tournament. The year 2023 is prominently displayed, highlighting the event's importance in women's sports.
Visual design for the Men's 2022 World Cup features a dynamic composition of soccer players in action, set against a backdrop of iconic Qatar landmarks, symbolizing the host country. The design integrates the tournament's official colors and logo, capturing the excitement and global unity of the event. Bold typography announces the year, emphasizing the event's significance. Visual design for the Women's 2023 World Cup showcases powerful imagery of female soccer players in motion, with the iconic landscapes of Australia and New Zealand, the host countries, in the background. The artwork incorporates vibrant colors and the official logo, reflecting the energy, diversity, and competitive spirit of the tournament. The year 2023 is prominently displayed, highlighting the event's importance in women's sports.
ASSETS

UI Components

Each of these components is carefully designed and developed to ensure a seamless user experience, with attention to on, off, and hover states to provide visual feedback and enhance user engagement while watching the Men’s World Cup matches.
Visual design for the Men's 2022 World Cup features a dynamic composition of soccer players in action, set against a backdrop of iconic Qatar landmarks, symbolizing the host country. The design integrates the tournament's official colors and logo, capturing the excitement and global unity of the event. Bold typography announces the year, emphasizing the event's significance. Visual design for the Women's 2023 World Cup showcases powerful imagery of female soccer players in motion, with the iconic landscapes of Australia and New Zealand, the host countries, in the background. The artwork incorporates vibrant colors and the official logo, reflecting the energy, diversity, and competitive spirit of the tournament. The year 2023 is prominently displayed, highlighting the event's importance in women's sports.
Visual design for the Men's 2022 World Cup features a dynamic composition of soccer players in action, set against a backdrop of iconic Qatar landmarks, symbolizing the host country. The design integrates the tournament's official colors and logo, capturing the excitement and global unity of the event. Bold typography announces the year, emphasizing the event's significance. Visual design for the Women's 2023 World Cup showcases powerful imagery of female soccer players in motion, with the iconic landscapes of Australia and New Zealand, the host countries, in the background. The artwork incorporates vibrant colors and the official logo, reflecting the energy, diversity, and competitive spirit of the tournament. The year 2023 is prominently displayed, highlighting the event's importance in women's sports.
Visual design for the Men's 2022 World Cup features a dynamic composition of soccer players in action, set against a backdrop of iconic Qatar landmarks, symbolizing the host country. The design integrates the tournament's official colors and logo, capturing the excitement and global unity of the event. Bold typography announces the year, emphasizing the event's significance. Visual design for the Women's 2023 World Cup showcases powerful imagery of female soccer players in motion, with the iconic landscapes of Australia and New Zealand, the host countries, in the background. The artwork incorporates vibrant colors and the official logo, reflecting the energy, diversity, and competitive spirit of the tournament. The year 2023 is prominently displayed, highlighting the event's importance in women's sports.
Visual design for the Men's 2022 World Cup features a dynamic composition of soccer players in action, set against a backdrop of iconic Qatar landmarks, symbolizing the host country. The design integrates the tournament's official colors and logo, capturing the excitement and global unity of the event. Bold typography announces the year, emphasizing the event's significance. Visual design for the Women's 2023 World Cup showcases powerful imagery of female soccer players in motion, with the iconic landscapes of Australia and New Zealand, the host countries, in the background. The artwork incorporates vibrant colors and the official logo, reflecting the energy, diversity, and competitive spirit of the tournament. The year 2023 is prominently displayed, highlighting the event's importance in women's sports.
Visual design for the Men's 2022 World Cup features a dynamic composition of soccer players in action, set against a backdrop of iconic Qatar landmarks, symbolizing the host country. The design integrates the tournament's official colors and logo, capturing the excitement and global unity of the event. Bold typography announces the year, emphasizing the event's significance. Visual design for the Women's 2023 World Cup showcases powerful imagery of female soccer players in motion, with the iconic landscapes of Australia and New Zealand, the host countries, in the background. The artwork incorporates vibrant colors and the official logo, reflecting the energy, diversity, and competitive spirit of the tournament. The year 2023 is prominently displayed, highlighting the event's importance in women's sports.
Visual design for the Men's 2022 World Cup features a dynamic composition of soccer players in action, set against a backdrop of iconic Qatar landmarks, symbolizing the host country. The design integrates the tournament's official colors and logo, capturing the excitement and global unity of the event. Bold typography announces the year, emphasizing the event's significance. Visual design for the Women's 2023 World Cup showcases powerful imagery of female soccer players in motion, with the iconic landscapes of Australia and New Zealand, the host countries, in the background. The artwork incorporates vibrant colors and the official logo, reflecting the energy, diversity, and competitive spirit of the tournament. The year 2023 is prominently displayed, highlighting the event's importance in women's sports.

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