CLIENT

The Laundromat Resource

Project

Website

Year
2024
Roles
Art Direction
UX Design
Web Design
AI Photography
Web Development
VISIT SITE
SYNOPSIS

In my role overseeing the redesign of their website, I focused on creating a platform that would serve as the ultimate hub for laundromat owners and enthusiasts. My approach was holistic, targeting both aesthetic enhancement and functional improvement to ensure the site was not only visually appealing but also user-friendly and resource-rich.

PURPOSE

To address the site’s outdated design and confusing layout, which were hindering user experience and engagement. Recognizing the need for a more intuitive and visually appealing platform, we embarked on a comprehensive redesign to transform the website into a modern, user-friendly resource hub for the laundromat community. Our focus was on streamlining navigation, enhancing mobile compatibility, and refreshing the visual design to make information more accessible and engaging for users.

Homepage design for LaundromatResource.com showcasing a welcoming, user-friendly interface with vibrant images of well-organized, clean laundromat facilities. The layout includes easy-to-navigate menus, sections for latest resources and tips for laundromat owners, and a call-to-action for new visitors to join the community. The design uses a bright and inviting color palette to convey a sense of cleanliness and efficiency, reflecting the site's aim to be a comprehensive resource for laundromat owners and operators.
PROJECT SUMMARY

Areas of Impact

01 BRANDING
Discover our fresh, innovative identity that captures the essence of the Laundromat industry, blending modern trends with professional reliability.
02 EXPERIENCE
Enjoy an intuitive, informative, and engaging user experience with streamlined navigation and enriched content tailored for all visitors.
03 MOBILE
Access our site seamlessly on any device with a mobile-responsive design, ensuring fast, responsive, and user-friendly browsing.
04 OUTREACH
Witness our expanded digital presence through enhanced SEO, social media, and digital marketing, transforming our site into a comprehensive hub for the Laundromat community.
05 MESSAGING
Experience clear, direct, and engaging content that aligns with our mission, designed to inform and inspire our audience.
SITEMAP

Web Flow

The sitemap provides a structured overview of the website’s architecture, ensuring a logical flow and intuitive navigation for users. This sitemap is crucial for both website development and user experience, outlining the organization of content across various pages and categories.
Homepage design for LaundromatResource.com showcasing a welcoming, user-friendly interface with vibrant images of well-organized, clean laundromat facilities. The layout includes easy-to-navigate menus, sections for latest resources and tips for laundromat owners, and a call-to-action for new visitors to join the community. The design uses a bright and inviting color palette to convey a sense of cleanliness and efficiency, reflecting the site's aim to be a comprehensive resource for laundromat owners and operators.
HOMEPAGE

The New Laundromat Resource Site

The newly site offers a cutting-edge, user-friendly experience, seamlessly blending modern aesthetics with practical functionality. This revitalized platform boasts intuitive navigation, mobile-responsive design, and engaging content, all tailored to serve the diverse needs of the laundromat community. With its fresh branding and expanded outreach capabilities, the website stands as a dynamic hub for industry insights, resources, and connections, setting a new standard in the laundromat industry.
Homepage design for LaundromatResource.com showcasing a welcoming, user-friendly interface with vibrant images of well-organized, clean laundromat facilities. The layout includes easy-to-navigate menus, sections for latest resources and tips for laundromat owners, and a call-to-action for new visitors to join the community. The design uses a bright and inviting color palette to convey a sense of cleanliness and efficiency, reflecting the site's aim to be a comprehensive resource for laundromat owners and operators.
Homepage design for LaundromatResource.com showcasing a welcoming, user-friendly interface with vibrant images of well-organized, clean laundromat facilities. The layout includes easy-to-navigate menus, sections for latest resources and tips for laundromat owners, and a call-to-action for new visitors to join the community. The design uses a bright and inviting color palette to convey a sense of cleanliness and efficiency, reflecting the site's aim to be a comprehensive resource for laundromat owners and operators.
WEBSITE DETAILS

Screen Designs

We crafted a blend of foundational templates and distinctive pages, ensuring optimal flexibility while consistently delivering innovative and engaging layouts across the website.
Homepage design for LaundromatResource.com showcasing a welcoming, user-friendly interface with vibrant images of well-organized, clean laundromat facilities. The layout includes easy-to-navigate menus, sections for latest resources and tips for laundromat owners, and a call-to-action for new visitors to join the community. The design uses a bright and inviting color palette to convey a sense of cleanliness and efficiency, reflecting the site's aim to be a comprehensive resource for laundromat owners and operators.
Homepage design for LaundromatResource.com showcasing a welcoming, user-friendly interface with vibrant images of well-organized, clean laundromat facilities. The layout includes easy-to-navigate menus, sections for latest resources and tips for laundromat owners, and a call-to-action for new visitors to join the community. The design uses a bright and inviting color palette to convey a sense of cleanliness and efficiency, reflecting the site's aim to be a comprehensive resource for laundromat owners and operators.
Homepage design for LaundromatResource.com showcasing a welcoming, user-friendly interface with vibrant images of well-organized, clean laundromat facilities. The layout includes easy-to-navigate menus, sections for latest resources and tips for laundromat owners, and a call-to-action for new visitors to join the community. The design uses a bright and inviting color palette to convey a sense of cleanliness and efficiency, reflecting the site's aim to be a comprehensive resource for laundromat owners and operators.
Homepage design for LaundromatResource.com showcasing a welcoming, user-friendly interface with vibrant images of well-organized, clean laundromat facilities. The layout includes easy-to-navigate menus, sections for latest resources and tips for laundromat owners, and a call-to-action for new visitors to join the community. The design uses a bright and inviting color palette to convey a sense of cleanliness and efficiency, reflecting the site's aim to be a comprehensive resource for laundromat owners and operators.
Homepage design for LaundromatResource.com showcasing a welcoming, user-friendly interface with vibrant images of well-organized, clean laundromat facilities. The layout includes easy-to-navigate menus, sections for latest resources and tips for laundromat owners, and a call-to-action for new visitors to join the community. The design uses a bright and inviting color palette to convey a sense of cleanliness and efficiency, reflecting the site's aim to be a comprehensive resource for laundromat owners and operators.
Homepage design for LaundromatResource.com showcasing a welcoming, user-friendly interface with vibrant images of well-organized, clean laundromat facilities. The layout includes easy-to-navigate menus, sections for latest resources and tips for laundromat owners, and a call-to-action for new visitors to join the community. The design uses a bright and inviting color palette to convey a sense of cleanliness and efficiency, reflecting the site's aim to be a comprehensive resource for laundromat owners and operators.
Homepage design for LaundromatResource.com showcasing a welcoming, user-friendly interface with vibrant images of well-organized, clean laundromat facilities. The layout includes easy-to-navigate menus, sections for latest resources and tips for laundromat owners, and a call-to-action for new visitors to join the community. The design uses a bright and inviting color palette to convey a sense of cleanliness and efficiency, reflecting the site's aim to be a comprehensive resource for laundromat owners and operators.
Homepage design for LaundromatResource.com showcasing a welcoming, user-friendly interface with vibrant images of well-organized, clean laundromat facilities. The layout includes easy-to-navigate menus, sections for latest resources and tips for laundromat owners, and a call-to-action for new visitors to join the community. The design uses a bright and inviting color palette to convey a sense of cleanliness and efficiency, reflecting the site's aim to be a comprehensive resource for laundromat owners and operators.
Homepage design for LaundromatResource.com showcasing a welcoming, user-friendly interface with vibrant images of well-organized, clean laundromat facilities. The layout includes easy-to-navigate menus, sections for latest resources and tips for laundromat owners, and a call-to-action for new visitors to join the community. The design uses a bright and inviting color palette to convey a sense of cleanliness and efficiency, reflecting the site's aim to be a comprehensive resource for laundromat owners and operators.
Homepage design for LaundromatResource.com showcasing a welcoming, user-friendly interface with vibrant images of well-organized, clean laundromat facilities. The layout includes easy-to-navigate menus, sections for latest resources and tips for laundromat owners, and a call-to-action for new visitors to join the community. The design uses a bright and inviting color palette to convey a sense of cleanliness and efficiency, reflecting the site's aim to be a comprehensive resource for laundromat owners and operators.
Homepage design for LaundromatResource.com showcasing a welcoming, user-friendly interface with vibrant images of well-organized, clean laundromat facilities. The layout includes easy-to-navigate menus, sections for latest resources and tips for laundromat owners, and a call-to-action for new visitors to join the community. The design uses a bright and inviting color palette to convey a sense of cleanliness and efficiency, reflecting the site's aim to be a comprehensive resource for laundromat owners and operators.
Homepage design for LaundromatResource.com showcasing a welcoming, user-friendly interface with vibrant images of well-organized, clean laundromat facilities. The layout includes easy-to-navigate menus, sections for latest resources and tips for laundromat owners, and a call-to-action for new visitors to join the community. The design uses a bright and inviting color palette to convey a sense of cleanliness and efficiency, reflecting the site's aim to be a comprehensive resource for laundromat owners and operators.
Homepage design for LaundromatResource.com showcasing a welcoming, user-friendly interface with vibrant images of well-organized, clean laundromat facilities. The layout includes easy-to-navigate menus, sections for latest resources and tips for laundromat owners, and a call-to-action for new visitors to join the community. The design uses a bright and inviting color palette to convey a sense of cleanliness and efficiency, reflecting the site's aim to be a comprehensive resource for laundromat owners and operators.
RESPONSIVE DESIGNS

Mobile Screens

Homepage design for LaundromatResource.com showcasing a welcoming, user-friendly interface with vibrant images of well-organized, clean laundromat facilities. The layout includes easy-to-navigate menus, sections for latest resources and tips for laundromat owners, and a call-to-action for new visitors to join the community. The design uses a bright and inviting color palette to convey a sense of cleanliness and efficiency, reflecting the site's aim to be a comprehensive resource for laundromat owners and operators.
Our features were meticulously engineered to function seamlessly across a wide spectrum of screen sizes, ensuring compatibility and optimal performance from mobile and tablet devices to desktop screens.
Homepage design for LaundromatResource.com showcasing a welcoming, user-friendly interface with vibrant images of well-organized, clean laundromat facilities. The layout includes easy-to-navigate menus, sections for latest resources and tips for laundromat owners, and a call-to-action for new visitors to join the community. The design uses a bright and inviting color palette to convey a sense of cleanliness and efficiency, reflecting the site's aim to be a comprehensive resource for laundromat owners and operators.
Our designs were meticulously crafted for adaptability, ensuring a seamless and consistent user experience across all device types. This enhanced mobile responsiveness effectively created new engagement funnels, amplifying the brand’s reach and impact.
Homepage design for LaundromatResource.com showcasing a welcoming, user-friendly interface with vibrant images of well-organized, clean laundromat facilities. The layout includes easy-to-navigate menus, sections for latest resources and tips for laundromat owners, and a call-to-action for new visitors to join the community. The design uses a bright and inviting color palette to convey a sense of cleanliness and efficiency, reflecting the site's aim to be a comprehensive resource for laundromat owners and operators.
Homepage design for LaundromatResource.com showcasing a welcoming, user-friendly interface with vibrant images of well-organized, clean laundromat facilities. The layout includes easy-to-navigate menus, sections for latest resources and tips for laundromat owners, and a call-to-action for new visitors to join the community. The design uses a bright and inviting color palette to convey a sense of cleanliness and efficiency, reflecting the site's aim to be a comprehensive resource for laundromat owners and operators.
TYPE CHOICES

Typography

Sharp Sans was selected for its crisp and inviting appearance in larger displays, while Inter was chosen as a complementary typeface due to its excellent legibility in smaller text sizes, enhancing the overall readability and user experience on the website.
The Laundromat Resource Typography
The Laundromat Resource Typography
The Laundromat Resource Typography
TYPOGRAPHIC SCALE
The Laundromat Resource Typography
PHOTOGRAPHY

AI-Enhanced Imagery

The LaundromatResource.com redesign introduces a photography style revolutionized by AI-enhanced imagery, offering high-resolution, vibrant photos with realistic textures that capture the essence of modern laundromats. Each image is thoughtfully composed to align with the brand’s identity and the website’s design, ensuring a consistent visual story. AI’s analysis of user engagement further tailors the imagery to meet audience expectations, ensuring that each photo not only showcases superior quality but also resonates with users, aligning seamlessly with the brand’s goals and user preferences.
AI-Enhanced Imagery

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