CLIENT

Land Rover

Project

Website Design Pitch

Year

2013

Roles

Art Direction
Pitch Design
UX Design
Web Design

SYNOPSIS

Land Rover USA engaged Villains Kitchen to re-imagine the websites for two of their iconic off-road SUV models: the Defender and the Range Rover Sport. This project involved redesigning the digital platforms to showcase the unique features, capabilities, and aesthetics of these vehicles, ensuring that the websites reflected the robustness and luxury associated with the Land Rover brand.

PURPOSE

The primary purpose of this collaboration was to enhance the online customer experience and better highlight the distinct qualities of the Defender and Range Rover Sport. The redesigned websites aimed to captivate potential buyers by providing a more interactive and visually appealing presentation of the vehicles, emphasizing their off-road prowess, luxury features, and technical specifications. This initiative was intended to boost consumer engagement, drive sales, and reinforce Land Rover’s reputation for producing high-quality, luxury off-road vehicles.

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