NAUGHTY DOG

The Last Of Us

Project

Website

Year

2013

Roles

Art Direction
Microsite Design

SYNOPSIS

Within seven days of its release, The Last of Us sold over 1.3 million units, becoming the biggest video game launch of 2013. We had the opportunity to create a microsite for its marketing campaign.

PURPOSE

This specialized site is tailored to spark interest and deepen engagement among potential players, showcasing the game’s stunning visuals, deep storylines, and character development. It acts as a focal point for marketing efforts, providing trailers, gameplay sneak peeks, and exclusive content, ultimately driving game sales and building a dedicated fan community. The design mirrors the game’s emotional depth and post-apocalyptic setting, creating an impactful, memorable visitor experience.

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