NBC UNIVERSAL

2024 Paris Olympics

Project

Streaming Platform

Year

2024

Roles

Art Direction
UX/UI Design
Streaming App Design

SYNOPSIS

As part of a talented product team at NBCUniversal, I had the privilege of contributing to the creative and technical success of the 2024 Paris Olympics. Our team worked tirelessly to deliver innovative, engaging content across multiple platforms, ensuring seamless access for audiences worldwide. We brought the excitement of the Games to life, creating an unparalleled viewing experience. The result was a historic achievement: the most-watched Olympics in history, uniting millions in celebration of athletic excellence and global unity.

PURPOSE

To ensure a seamless and engaging viewing experience. This includes simplifying navigation, maintaining high-quality streaming, offering interactive features, enabling personalization, and providing real-time updates. Improving accessibility and optimizing monetization opportunities also play a key role. Ultimately, this effort aims to boost user satisfaction, retention, and NBC’s brand reputation as a user-centric streaming provider, benefiting both viewers and the network.

PROJECT SUMMARY

Areas of Impact

01 BRANDING

Incorporating Olympics-themed elements (like country colors, high-profile athletes, or symbols) into the design helps to generate excitement and differentiate this event from regular programming.

02 EXPERIENCE

Features like customizable viewing options, event reminders, and tailored content recommendations based on user preferences can significantly enhance the user experience.

03 MOBILE

Considering the mobile context, the design should be mindful of app performance and data consumption, especially for users streaming on the go.

04 OUTREACH

Ensuring the app’s UX is consistent and fully functional across various platforms (like smart TVs, streaming platforms, etc.) broadens the potential audience.

05 MESSAGING

Implementing a system for push notifications or in-app messages to alert users about upcoming events, scores, and special content can keep users engaged and informed.

JOURNEY

2024 Olympics Streaming App User Flow

A user flow diagram for the 2024 Olympics streaming app illustrates the journey from account login or signup to browsing events, selecting live or on-demand content, and accessing playback controls, highlights, and personalized schedules seamlessly.

FEATURE PAGE

The 2024 Paris Olympics for NBC's Streaming Platform

The newly themed design for the 2024 Paris Olympics on NBC’s tentpole streaming app is a vibrant and immersive user experience, tailored to capture the excitement and global spirit of the games.

STREAMING APP DETAILS

Screen Designs

Reflecting the energy of the Olympic games, the design incorporates a dynamic and vibrant color scheme. This includes using the newly branded Paris design, as well as country-specific patterns for personalization.

ASSETS

UI Components

Each of these components is carefully designed and developed to ensure a seamless user experience, with attention to on, off, and hover states to provide visual feedback and enhance user engagement while watching the Olympic games.

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