CLIENT

All Saints

Project

eCommerce Website

Year

2016

Roles

Art Direction
UX Design
Web Design

SYNOPSIS

AllSaints, a renowned British fashion retailer based in London, offers a range of products including menswear, womenswear, footwear, and accessories. Villains Kitchen was given the opportunity to redesign their website, with the goal of creating a digital platform that truly reflects the brand's image and ethos.

PURPOSE

The purpose of re-imagining the AllSaints website by Villains Kitchen was to enhance the online representation of the brand, ensuring it aligns with the distinctive style and quality of AllSaints’ products. This redesign aimed to improve user experience, showcase the brand’s diverse product range effectively, and reinforce its position in the competitive fashion retail market. The new website was intended to not only attract and retain customers but also to encapsulate the essence of AllSaints’ brand identity in a digital format.

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