TREYARCH X DROPLAB
Call of Duty: Black Ops 6
Project
Microsite
Year
2024
Roles
UX Design
Web Design
AI Photography
Web Development
SYNOPSIS
We Are VK, in collaboration with Droplab, built a reveal microsite for the new Call of Duty: Black Ops 6 game as the hub of a large integrated digital marketing campaign. The experience features a fully functional 90s analog tv with realtime webgl effects for authentic static, on screen displays, and working physical buttons. A collection of hidden easter eggs were rolled out to really engage fans of the franchise. The website received over 500,000 visitors on launch day and was a top trending search on twitter.
PURPOSE
The Call of Duty: Black Ops 6 Microsite serves as a central hub to build excitement, engage players, and drive pre-orders. It showcases exclusive content, teasers, and sneak peeks to fuel hype, while clear calls-to-action encourage pre-orders and early access signups. Acting as a one-stop destination for gameplay reveals, developer updates, and behind-the-scenes content, it keeps players engaged throughout the game’s marketing cycle.
PROJECT SUMMARY
Areas of Impact
01 BRANDING
Increases brand awareness, maintains visual consistency, and strengthens Call of Duty’s industry dominance.
02 EXPERIENCE
Boosts user engagement, reduces bounce rates, and increases the likelihood of conversions (pre-orders, newsletter signups, and early access).
03 MOBILE
Increases mobile traffic, supports SEO rankings, and improves accessibility for users on the go.
04 OUTREACH
Increases site traffic, drives social sharing, enhances remarketing campaigns, and boosts pre-order conversions.
05 MESSAGING
Builds emotional connection, increases pre-order urgency, and strengthens franchise loyalty.
HOMEPAGE
The New Call of Duty Black Ops 6 Micro Site
The newly revamped site offers a cutting-edge, user-friendly experience that seamlessly blends modern aesthetics with practical functionality, just like the innovative gameplay in Call of Duty: Black Ops 6. This revitalized platform features intuitive navigation, a mobile-responsive design, and easter egg-filled, engaging content, all tailored to serve the diverse needs of the COD loyal gamers.
WEBSITE DETAILS
Screen Designs
We crafted a blend of foundational templates and interactive features, ensuring optimal engagement across the experience.
PHOTOGRAPHY
AI-Enhanced Imagery
These hyper-realistic visuals feature crumbling concrete, shattered glass, and burning debris, capturing the intensity and chaos of war-torn combat zones. With the ability to generate high-resolution, customizable designs in seconds, each section of the site — from Campaign to Multiplayer — maintains a distinct yet cohesive visual style. Parallax scrolling and motion effects, like shifting smoke or flickering flames, add depth and dynamism, while consistent color grading aligns with the game’s dark, cinematic aesthetic. This approach enhances user engagement and streamlines production, offering an authentic, action-packed web experience.
