SONY PICTURES ENTERTAINMENT VIA TRIGGER GLOBAL

Easy A

Project

Social Game

Year

2010

Roles

Art Direction
UX/UI Design
Game Mechanics

SYNOPSIS

Integrating seamlessly with Facebook's API, "Spell it with your Peas" is an engaging word-forming game that challenges players to create as many words as possible within a set time limit. This game cleverly rewards players with unlockables, adding an extra layer of excitement. Complementing this, a Facebook game was specifically designed to promote the release of "Easy A". This game captures the essence of the film's themes and narrative, providing players with interactive challenges and scenarios inspired by the movie.

PURPOSE

To enhance the movie’s marketing and promotional strategy by leveraging the widespread reach of social media. This game was designed to increase audience engagement and interest in the film, offering an innovative way for fans to connect with the movie’s characters and plot. By providing a playful and interactive experience, the game aimed to generate buzz and anticipation for the movie’s release, targeting the substantial user base of Facebook to reach a broad and diverse audience.

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