CLIENT

Formula 1

Project

Website Design Pitch

Year

2015

Roles

Art Direction
Pitch Design
Web Design

SYNOPSIS

Villains Kitchen, in competition with other leading design agencies, had the opportunity to pitch for the redesign of F1's web experience, aiming to encapsulate the excitement and innovation that F1 embodies.

PURPOSE

The proposed redesign aimed to enhance user engagement, provide comprehensive information about races and teams, and showcase F1’s impact on automotive technology and global culture, thereby elevating the digital presence of one of the world’s most thrilling sports.

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