HBO VIA KNOWN LA

House of the Dragon

Project

Official Website

Year
2022
Roles
Art Direction
Conceptual Design
UX Design
UI Design
Web Design
VISIT SITE
SYNOPSIS

A remarkable opportunity to contribute to a legendary TV narrative, this project focused on capturing the Targaryen dynasty's grandeur in an immersive digital experience designed to captivate both fans and new viewers.

PURPOSE
To establish a captivating online platform that immerses fans in the world of this “Game of Thrones” prequel series. The design aims to visually and interactively echo the show’s rich narrative and historical depth, offering fans a central hub for exploring exclusive content, character backstories, and detailed lore.
Homepage design for the House of the Dragon website on HBO features a captivating, high-resolution image of a dragon silhouetted against a fiery sky, symbolizing the show's focus on the Targaryen dynasty. The design is sleek and immersive, with navigation options for exploring episodes, cast information, behind-the-scenes content, and exclusive merchandise. The site's dark, moody color scheme echoes the intense and dramatic atmosphere of the series, inviting fans to dive deep into the lore and legacy of Westeros.
PROJECT SUMMARY

Areas of Impact

01 BRANDING
We’ve captured the raw power and mystique of “House of the Dragon” in every design element, from the smoldering color palette to the ancient sigils that adorn the interface. Our branding doesn’t just tell a story; it roars with the intensity of a dragon, inviting users into a world where history and fantasy intertwine.
02 EXPERIENCE
Navigate through a rich tapestry of content, from interactive maps exploring Targaryen strongholds to detailed character profiles. Engaging animations and video content bring the saga to life, offering a tantalizing glimpse into the world of fire and blood.
03 MOBILE
Our mobile-responsive design ensures you can access the world of “House of the Dragon” anytime, anywhere. With seamless functionality and full-feature access on mobile devices, the intrigue and drama of the Targaryen reign are always just a tap away.
04 OUTREACH
The “House of the Dragon” website is not just a destination; it’s a rallying point for fans worldwide. Through targeted SEO strategies and robust social media campaigns, we’re calling all dragonriders to join our ranks. Our outreach efforts extend beyond the website, creating a global community of enthusiasts eager to explore the legacy of House Targaryen.
05 MESSAGING
Each piece of content, from news updates to lore deep-dives, is written with the elegance of a maester and the insight of a dragonrider. We’ve woven the rich history and intricate storytelling of the series into every line, ensuring fans and newcomers alike are captivated by the tale.
CONCEPT

The Winning Pitch

The winning concept for the “House of the Dragon” website seamlessly blended immersive storytelling with cutting-edge interactive technology. It showcased a captivating medieval aesthetic with a touch of darkness and introduced an interactive Westeros map that invites users to delve into the rich history of the Targaryen dynasty. Our meticulous approach breathed life into these concepts, with wireframes and design elements meticulously crafted to honor and align with the deep lore of House Targaryen.
Homepage design for the House of the Dragon website on HBO features a captivating, high-resolution image of a dragon silhouetted against a fiery sky, symbolizing the show's focus on the Targaryen dynasty. The design is sleek and immersive, with navigation options for exploring episodes, cast information, behind-the-scenes content, and exclusive merchandise. The site's dark, moody color scheme echoes the intense and dramatic atmosphere of the series, inviting fans to dive deep into the lore and legacy of Westeros.
Homepage design for the House of the Dragon website on HBO features a captivating, high-resolution image of a dragon silhouetted against a fiery sky, symbolizing the show's focus on the Targaryen dynasty. The design is sleek and immersive, with navigation options for exploring episodes, cast information, behind-the-scenes content, and exclusive merchandise. The site's dark, moody color scheme echoes the intense and dramatic atmosphere of the series, inviting fans to dive deep into the lore and legacy of Westeros.
Homepage design for the House of the Dragon website on HBO features a captivating, high-resolution image of a dragon silhouetted against a fiery sky, symbolizing the show's focus on the Targaryen dynasty. The design is sleek and immersive, with navigation options for exploring episodes, cast information, behind-the-scenes content, and exclusive merchandise. The site's dark, moody color scheme echoes the intense and dramatic atmosphere of the series, inviting fans to dive deep into the lore and legacy of Westeros.
Homepage design for the House of the Dragon website on HBO features a captivating, high-resolution image of a dragon silhouetted against a fiery sky, symbolizing the show's focus on the Targaryen dynasty. The design is sleek and immersive, with navigation options for exploring episodes, cast information, behind-the-scenes content, and exclusive merchandise. The site's dark, moody color scheme echoes the intense and dramatic atmosphere of the series, inviting fans to dive deep into the lore and legacy of Westeros.
Homepage design for the House of the Dragon website on HBO features a captivating, high-resolution image of a dragon silhouetted against a fiery sky, symbolizing the show's focus on the Targaryen dynasty. The design is sleek and immersive, with navigation options for exploring episodes, cast information, behind-the-scenes content, and exclusive merchandise. The site's dark, moody color scheme echoes the intense and dramatic atmosphere of the series, inviting fans to dive deep into the lore and legacy of Westeros.
Homepage design for the House of the Dragon website on HBO features a captivating, high-resolution image of a dragon silhouetted against a fiery sky, symbolizing the show's focus on the Targaryen dynasty. The design is sleek and immersive, with navigation options for exploring episodes, cast information, behind-the-scenes content, and exclusive merchandise. The site's dark, moody color scheme echoes the intense and dramatic atmosphere of the series, inviting fans to dive deep into the lore and legacy of Westeros.
Homepage design for the House of the Dragon website on HBO features a captivating, high-resolution image of a dragon silhouetted against a fiery sky, symbolizing the show's focus on the Targaryen dynasty. The design is sleek and immersive, with navigation options for exploring episodes, cast information, behind-the-scenes content, and exclusive merchandise. The site's dark, moody color scheme echoes the intense and dramatic atmosphere of the series, inviting fans to dive deep into the lore and legacy of Westeros.
Homepage design for the House of the Dragon website on HBO features a captivating, high-resolution image of a dragon silhouetted against a fiery sky, symbolizing the show's focus on the Targaryen dynasty. The design is sleek and immersive, with navigation options for exploring episodes, cast information, behind-the-scenes content, and exclusive merchandise. The site's dark, moody color scheme echoes the intense and dramatic atmosphere of the series, inviting fans to dive deep into the lore and legacy of Westeros.
House of the Dragon Concept
Developed an interactive landing page featuring three distinct entry points, each serving as a gateway into the immersive world of the Targaryen ecosystem. This design is strategically crafted to captivate viewers' attention towards the new series. It's tailored to not only entertain and inform the core audience but also to enrich their experience with additional content and background details about crucial elements of the show. These carefully designed pathways aim to enhance user engagement by offering a deeper dive into the narrative and characters, thereby augmenting the overall viewing experience.
house-of-the-dragon-concept-ss-02
This design iteration presents a refined take on the interactive landing page concept. Echoing the layout of its predecessor, it prominently features rich, captivating imagery arranged in three well-defined columns that stretch elegantly across the entire screen.
House of the Dragon Concept
When a section within a column is selected, it elegantly expands to occupy the full width of the screen. In this immersive state, a dynamic animation is triggered, showcasing a captivating dragon clip directly from a scene in 'House of Dragon.' This feature not only enriches the user interaction but also provides a visually stunning representation of key content.
House of the Dragon Concept
Advancing the interactive journey, the user is seamlessly guided to an intricately designed, composite details page. This page vividly brings to life the dragon and its Targaryen rider, inviting users into a deeper exploration of their story. Additionally, the page is mixed with other intriguing characters, each offering an opportunity for the user to engage and discover more about them. This layer of interaction not only enriches the narrative experience but also adds depth and context to the enthralling world of the Targaryens.
House of the Dragon Concept
An ongoing highlight of the interactive landing page is a journey to a meticulously crafted matrix showcasing the Targaryen bloodline. This feature offers a detailed and visually engaging exploration of the family's intricate history, providing users with an in-depth understanding of the ancestral connections and key figures within the Targaryen dynasty.
House of the Dragon Concept
Finally, as a captivating extension from the landing page, users are presented with an interactive map of Westeros. This feature allows for an immersive exploration of the rich and diverse landscapes that form the backdrop of this epic saga, inviting users to delve deeper into the world and its many intriguing locations.
HOMEPAGE

The Official, First Season Website for HOD

The all-new House of the Dragon website – your gateway to the realm of fire and blood! Our design captures the essence of this epic saga, combining sleek modern aesthetics with an immersive medieval touch. As you navigate through the site, you’ll be greeted with a visual feast of dragon imagery and Targaryen lore. Responsive and user-friendly, our design ensures an engaging experience on any device. Dive into the rich history of House Targaryen, explore Westeros with our interactive map, and discover exclusive behind-the-scenes content.
Homepage design for the House of the Dragon website on HBO features a captivating, high-resolution image of a dragon silhouetted against a fiery sky, symbolizing the show's focus on the Targaryen dynasty. The design is sleek and immersive, with navigation options for exploring episodes, cast information, behind-the-scenes content, and exclusive merchandise. The site's dark, moody color scheme echoes the intense and dramatic atmosphere of the series, inviting fans to dive deep into the lore and legacy of Westeros.
Homepage design for the House of the Dragon website on HBO features a captivating, high-resolution image of a dragon silhouetted against a fiery sky, symbolizing the show's focus on the Targaryen dynasty. The design is sleek and immersive, with navigation options for exploring episodes, cast information, behind-the-scenes content, and exclusive merchandise. The site's dark, moody color scheme echoes the intense and dramatic atmosphere of the series, inviting fans to dive deep into the lore and legacy of Westeros.
WEBSITE DETAILS

Screen Designs

We crafted a blend of foundational templates and distinctive pages, ensuring optimal flexibility while consistently delivering innovative and engaging layouts across the website.
Homepage design for the House of the Dragon website on HBO features a captivating, high-resolution image of a dragon silhouetted against a fiery sky, symbolizing the show's focus on the Targaryen dynasty. The design is sleek and immersive, with navigation options for exploring episodes, cast information, behind-the-scenes content, and exclusive merchandise. The site's dark, moody color scheme echoes the intense and dramatic atmosphere of the series, inviting fans to dive deep into the lore and legacy of Westeros.
Homepage design for the House of the Dragon website on HBO features a captivating, high-resolution image of a dragon silhouetted against a fiery sky, symbolizing the show's focus on the Targaryen dynasty. The design is sleek and immersive, with navigation options for exploring episodes, cast information, behind-the-scenes content, and exclusive merchandise. The site's dark, moody color scheme echoes the intense and dramatic atmosphere of the series, inviting fans to dive deep into the lore and legacy of Westeros.
Homepage design for the House of the Dragon website on HBO features a captivating, high-resolution image of a dragon silhouetted against a fiery sky, symbolizing the show's focus on the Targaryen dynasty. The design is sleek and immersive, with navigation options for exploring episodes, cast information, behind-the-scenes content, and exclusive merchandise. The site's dark, moody color scheme echoes the intense and dramatic atmosphere of the series, inviting fans to dive deep into the lore and legacy of Westeros.
Homepage design for the House of the Dragon website on HBO features a captivating, high-resolution image of a dragon silhouetted against a fiery sky, symbolizing the show's focus on the Targaryen dynasty. The design is sleek and immersive, with navigation options for exploring episodes, cast information, behind-the-scenes content, and exclusive merchandise. The site's dark, moody color scheme echoes the intense and dramatic atmosphere of the series, inviting fans to dive deep into the lore and legacy of Westeros.
Homepage design for the House of the Dragon website on HBO features a captivating, high-resolution image of a dragon silhouetted against a fiery sky, symbolizing the show's focus on the Targaryen dynasty. The design is sleek and immersive, with navigation options for exploring episodes, cast information, behind-the-scenes content, and exclusive merchandise. The site's dark, moody color scheme echoes the intense and dramatic atmosphere of the series, inviting fans to dive deep into the lore and legacy of Westeros.
Homepage design for the House of the Dragon website on HBO features a captivating, high-resolution image of a dragon silhouetted against a fiery sky, symbolizing the show's focus on the Targaryen dynasty. The design is sleek and immersive, with navigation options for exploring episodes, cast information, behind-the-scenes content, and exclusive merchandise. The site's dark, moody color scheme echoes the intense and dramatic atmosphere of the series, inviting fans to dive deep into the lore and legacy of Westeros.
Homepage design for the House of the Dragon website on HBO features a captivating, high-resolution image of a dragon silhouetted against a fiery sky, symbolizing the show's focus on the Targaryen dynasty. The design is sleek and immersive, with navigation options for exploring episodes, cast information, behind-the-scenes content, and exclusive merchandise. The site's dark, moody color scheme echoes the intense and dramatic atmosphere of the series, inviting fans to dive deep into the lore and legacy of Westeros.
Homepage design for the House of the Dragon website on HBO features a captivating, high-resolution image of a dragon silhouetted against a fiery sky, symbolizing the show's focus on the Targaryen dynasty. The design is sleek and immersive, with navigation options for exploring episodes, cast information, behind-the-scenes content, and exclusive merchandise. The site's dark, moody color scheme echoes the intense and dramatic atmosphere of the series, inviting fans to dive deep into the lore and legacy of Westeros.
Homepage design for the House of the Dragon website on HBO features a captivating, high-resolution image of a dragon silhouetted against a fiery sky, symbolizing the show's focus on the Targaryen dynasty. The design is sleek and immersive, with navigation options for exploring episodes, cast information, behind-the-scenes content, and exclusive merchandise. The site's dark, moody color scheme echoes the intense and dramatic atmosphere of the series, inviting fans to dive deep into the lore and legacy of Westeros.
Homepage design for the House of the Dragon website on HBO features a captivating, high-resolution image of a dragon silhouetted against a fiery sky, symbolizing the show's focus on the Targaryen dynasty. The design is sleek and immersive, with navigation options for exploring episodes, cast information, behind-the-scenes content, and exclusive merchandise. The site's dark, moody color scheme echoes the intense and dramatic atmosphere of the series, inviting fans to dive deep into the lore and legacy of Westeros.
RESPONSIVE DESIGNS

Mobile Screens

Homepage design for the House of the Dragon website on HBO features a captivating, high-resolution image of a dragon silhouetted against a fiery sky, symbolizing the show's focus on the Targaryen dynasty. The design is sleek and immersive, with navigation options for exploring episodes, cast information, behind-the-scenes content, and exclusive merchandise. The site's dark, moody color scheme echoes the intense and dramatic atmosphere of the series, inviting fans to dive deep into the lore and legacy of Westeros.
Explore Targaryen lore, easily traverse the Seven Kingdoms, and access exclusive content on the move. With mobile-optimized visuals and user-friendly navigation, the world of dragons and dynasties is always within reach.
Homepage design for the House of the Dragon website on HBO features a captivating, high-resolution image of a dragon silhouetted against a fiery sky, symbolizing the show's focus on the Targaryen dynasty. The design is sleek and immersive, with navigation options for exploring episodes, cast information, behind-the-scenes content, and exclusive merchandise. The site's dark, moody color scheme echoes the intense and dramatic atmosphere of the series, inviting fans to dive deep into the lore and legacy of Westeros.
Experience “House of the Dragon” on your mobile device effortlessly. Our mobile site design offers convenience, bringing the saga’s world to your fingertips. Whether you’re using a smartphone or tablet, our responsive design ensures smooth navigation through Westeros.
Homepage design for the House of the Dragon website on HBO features a captivating, high-resolution image of a dragon silhouetted against a fiery sky, symbolizing the show's focus on the Targaryen dynasty. The design is sleek and immersive, with navigation options for exploring episodes, cast information, behind-the-scenes content, and exclusive merchandise. The site's dark, moody color scheme echoes the intense and dramatic atmosphere of the series, inviting fans to dive deep into the lore and legacy of Westeros.
Homepage design for the House of the Dragon website on HBO features a captivating, high-resolution image of a dragon silhouetted against a fiery sky, symbolizing the show's focus on the Targaryen dynasty. The design is sleek and immersive, with navigation options for exploring episodes, cast information, behind-the-scenes content, and exclusive merchandise. The site's dark, moody color scheme echoes the intense and dramatic atmosphere of the series, inviting fans to dive deep into the lore and legacy of Westeros.

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