CLIENT

NIKE

Project

Micro Site

Year

2017

Roles

Art Direction
Web Design

SYNOPSIS

We were tasked with designing a microsite specifically to feature one of Nike's vintage-inspired running shoes, the Pre Montreal Racer. This microsite was tailored to highlight the unique aspects and history of this classic shoe model, showcasing its design and legacy in the world of athletic footwear.

PURPOSE

The primary purpose of designing this microsite for Nike’s Pre Montreal Racer was to create a dedicated digital space that not only showcases the shoe but also tells its story and heritage. This specialized platform was aimed at attracting enthusiasts of vintage-style running shoes, providing them with detailed insights into the product and its historical significance. The goal was to enhance customer engagement with the product, thereby driving interest and sales, while also reinforcing Nike’s legacy and expertise in creating timeless athletic footwear.

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