RECREATIONAL EQUIPMENT INC.

REI

Project

eCommerce Website

Year

2018

Roles

Art Direction
UX Design
Web Design

SYNOPSIS

Villains Kitchen undertook the task of redesigning the ecommerce website for REI (Recreational Equipment, Inc.), focusing on enhancing the online shopping experience. A key aspect of the redesign was the incorporation of rich environmental backdrops, meticulously crafted to complement and set the mood for REI's range of outdoor and adventure products, aligning with the brand's ethos of adventure and exploration.

PURPOSE

The purpose of this redesign was to elevate REI’s online presence by creating a more immersive and engaging shopping experience that resonates with the adventurous spirit of its customer base. The environmental backdrops were intended to visually transport customers into outdoor scenarios, thereby making the product presentation more appealing and relatable. This approach aimed to not only showcase the products in a context that reflects their intended use but also to inspire and motivate customers to embark on their own adventures, thereby driving sales and reinforcing REI’s position as a leading provider of outdoor gear and equipment.

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