NEW LINE CINEMA

Stephen King’s IT

Project

Official Website

Year

2017

Roles

Art Direction
UX/UI Design
Web Design

SYNOPSIS

The official website for Stephen King's "IT" was crafted to reflect the novel's horror ambiance, featuring immersive visuals and interactive elements. It included plot details, character bios, and author information, along with exclusive interviews, behind-the-scenes content, and scene previews. Enhancements like novel audio clips and interactive maps were added to enrich the visitor experience.

PURPOSE

The primary purpose of designing the official website for Stephen King’s “IT” was to create a central online platform that could engage fans and new readers alike. The website aimed to foster a deeper connection with the novel by providing an extensive and interactive exploration of its universe. It served as a promotional tool to attract a broader audience to the book, especially in anticipation of related adaptations like movies or TV series. The website also aimed to celebrate Stephen King’s work, providing a rich, informative resource for fans, and driving interest and excitement around the “IT” novel and its adaptations.

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