SONY PICTURES ENTERTAINMENT VIA TRIGGER GLOBAL

Zookeeper

Project

IOS Game

Year

2011

Roles

Art Direction
UX/UI Design
Game Mechanics

SYNOPSIS

In line with the release of the movie "Zookeeper," a mobile game was created to offer fans an engaging and interactive extension of the film's universe. This game allows players to step into the role of a zookeeper, mirroring the movie's setting and characters. Players are tasked with managing their own virtual zoo, caring for animals, and navigating through various challenges and storylines inspired by the film. The game is designed to be intuitive and enjoyable, appealing to both fans of the movie and casual gamers.

PURPOSE

The primary purpose of creating the mobile game for “Zookeeper” was to enhance the movie’s marketing campaign and deepen audience engagement. By offering an interactive and entertaining experience, the game aimed to build a stronger connection between the movie and its audience, extending the film’s reach beyond the cinema. The game served as a tool to keep the audience engaged with the movie’s theme and characters, potentially attracting a wider demographic. Additionally, the mobile platform was chosen for its accessibility and popularity, ensuring the game reached a large and diverse user base.

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